In view of this, we provide an exhaustive review of the literature and propose a research framework with three key building blocks (intention, adoption, and continuance) so as to analyze the online consumer behavior in a systematic way.
Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. Chan, Moez Limayem Information Systems Department, City University of Hong Kong, Hong Kong, ,, , Ībstract The topic of online consumer behavior has been examined under various contexts over the years. Cheung, Lei Zhu, Timothy Kwong, Gloria W.W. Online Consumer Behavior: A Review and Agenda for Future Research Christy M. 16th Bled eCommerce Conference eTransformation Bled, Slovenia, June 9 - 11, 2003
